a. Information You Provide Directly

When you make a booking, create an account, or contact us, you may provide:

Identity Details: Name, phone number, and email.

Journey Details: Pickup/drop-off addresses, travel times, flight numbers, and preferences.

Payment Information: Card or bank details for transactions (processed via secure third-party providers; we do not store full card numbers).

Communication Preferences: Marketing choices, notifications, and account settings.

b. Data We Collect Automatically

We also gather data when you use our services, including:

Device Information: IP address, browser type, operating system, and device model.

Usage Data: Pages you visit, clicks, search activity, time on site, and errors encountered.

Location Information: Approximate location from IP or precise location if you grant permission (needed for features like real-time pickup tracking).

c. Data from Other Sources

We may combine information from other sources to improve our services:

Marketing partners and public databases.

Social media platforms if you engage with us.

Service providers offering analytics, advertising, or booking support.

We process your information to provide safe, reliable, and efficient services:

Booking Management: Organize and complete your rides, allocate drivers, and ensure timely pickups.

Communication: Send confirmations, reminders, and respond to inquiries.

Payment & Accounting: Process payments, issue receipts, and maintain financial records.

Service Improvement: Analyze usage patterns to enhance our app, website, and customer experience.

Safety & Legal Compliance: Detect and prevent fraud, comply with law, and maintain passenger safety.

Marketing & Promotions: With consent, provide offers and news about Ride4U services. You may unsubscribe at any time.

We only process personal data when we have a lawful basis under UK GDPR, such as:

• Consent: For marketing or optional communications. Consent can be withdrawn anytime.

• Contractual Obligation: To provide the service you requested.

• Legal Duty: To meet regulatory or tax obligations.

• Legitimate Interests: To improve our service, maintain security, or analyze trends, as long as it does not override your rights.

• Vital Interests: To protect you or someone else from harm.

We only share data when necessary and with strict safeguards:

a. Third-Party Providers

Payment processors, booking platforms, cloud storage, IT support, and messaging services.

Analytics or marketing partners (with strict data agreements).

b. Legal Requirements

Law enforcement, regulators, or legal advisors as required by law or to protect rights.

c. Business Transactions

In case of mergers, acquisitions, or asset sales, your data may be transferred.

Note: We do not sell or rent your data to third parties for marketing purposes.

We use cookies and similar tools to:

Monitor site usage and performance.

Deliver relevant content and personalized services.

You can adjust your cookie settings via your browser, but some features may not function if cookies are disabled. We may also use analytics tools, such as Google Analytics, to understand how our site is used.